Apple is putting to rest any concerns that it is a laggard amid the artificial intelligence arms race. To give people what they want and strengthen its most lucrative iPhone product line, the tech giant has confirmed a strategic partnership with OpenAI.
Apple OpenAI Partnership
As part of the strategic partnership, the company will integrate ChatGPT into its operating system, iOS. IPhone users can use OpenAI’s chatbot ChatGPT for various functions, including asking questions and getting answers. By outsourcing the technology, the iPhone maker stands to distance itself from the technology whenever it has inaccuracies, which have been a concern.
The deal is vital to OpenAI, which is being courted by some of the biggest tech giants. For instance, the AI startup has already forged a strategic partnership with Microsoft and, in the process, attracted more than $13 billion in investments. Given what is at stake, the strategic partnership with Apple is of significant importance.
For starters, OpenAI stands to gain access to millions of Apple users using the famous iPhone product line. In return, Apple is poised to gain access to one of the hottest technologies, which sends shockwaves across various spheres. According to reports, the strategic partnership is a medium-term solution.
The deal with OpenAI comes from reports that Apple is also discussing integrating Gemini into its products with Google. It’s understood that Apple might introduce several third-party chatbots. Still, the negotiations for these partnerships are handled case-by-case, per the individuals familiar with the matter.
Apple chose OpenAI as its initial AI collaborator for several reasons, according to one of the individuals. The terms of the agreement were more favorable for Apple than those offered by Google, and Apple is convinced that OpenAI’s technology stands out as the top option currently available. Adding Google’s AI to the iPhone could have suggested to some that Apple’s leading technology competitor had surpassed it in a crucial new field.
Apple AI Plans
Apple discovered that its artificial intelligence technology is sufficient to enable functions such as voice memo transcriptions, photo modification, advanced search options in the Safari web browser, and automatic responses in applications such as Messages. However, it quickly realized that OpenAI and Google were significantly more advanced in developing chatbots and instant support features.
Additionally, Apple is working on various AI capabilities, ranging from those that operate directly on its products to those that need to be hosted on the cloud. Additionally, it’s enhancing its Siri virtual assistant with AI technology. However, the company’s in-house chatbot still needs improvement. The company also boasts of an impressive record in AI, having introduced the first AI service in Siri Digital in 2011. It became the first company to beat Amazon and Google in terms of digital assistants.
Nevertheless, the company has resorted to keeping its AI ambitions quiet even as other tech giants take the spoils with blockbuster investments and innovations. Chief Executive Officer Tim Cook insists that the company will continue to trade carefully in the new space and only add AI features and capabilities to its products and solutions on a thoughtful basis.
