Our extensive research and thorough due diligence have helped discover Image Protect Inc. (OTC: IMTL), an image technology pioneer that offers a revolutionary approach to monetizing digital images with adverts. The digital advertising market is experiencing red hot growth. It exceeded $100 billion in the U.S. alone in 2018 for the first time ever. Reputable analysts see it reaching a global value of $333 billion in 2019 and growing to a staggering $517 billion by 2025 – up more than 50% in less than 5 years.
Content creators and corporations are today quickly realizing two incredibly important things:
That Native Advertising is EXPLODING – Digital ads that match the design of specific user experience and look like natural content are overtaking digital media. Native ad spending is already 60% of all digital display spending in the U.S.A. and will generate $41 billion in revenues in 2019. The market’s global value will jump from $85.8 billion in 2020 to $402 billion by 2025, an astounding increase of 372% in only 5 years.
That Protecting Copyrights is a BIG THING: Because of copyright theft costs the U.S. economy at least $60 billion per year in lost revenues, with other reliable estimates putting the figure at an incredible $320 billion. With more and more content generated and shared online, creators risk losing billions in revenues to unlicensed usage of copyrighted images.
Media companies and content providers are therefore scrambling for a solution to monetize visual content efficiently and avoid copyright theft. And IMTL stands to gain more than 753% in the next 6 months by providing it.
The Digital Marketing Revolution Has A Name – Image Protect
IMTL’s original business model made it a leader in the prevention of copyright theft. It’s innovative web application monitors the internet collecting evidence for illegally used visual content. Its legal partners worldwide then ensure IMTL’s clients receive compensation for their work. This sounds like an excellent business…but IMTL’s management cleverly saw an immensely bigger opportunity hiding in plain sight. Because user-generated content influences more purchases than any other form of digital marketing. Native ad spending will account for 95.6% of all social digital display ad spend in 2019 and photos are the most shared type of content on the internet. An estimated 43% of internet users shared at least one photo in the last 30 days.
IMTL understood the market’s need for a technology that can embed adverts on any visual content, anywhere on the internet, track its usage, and generate income for copyright owners.
IMTL’s revolutionary IPShare™ format enables users to embed advertisements directly into an image without making changes to the actual photograph. Website viewers are presented with an advertising banner at the bottom of the image, showcasing a rotating selection of ads. IPShare™ uniquely protects owner copyrights by generating code similar to the embed codes used on YouTube or Vimeo. This allows photos to be shared and tracked across the web, while remaining stored on IMTL’s servers – neutralizing any attempts to use, distribute, or download the image without authorization.
What is more, the IPShare™ algorithm selects which ads to are the most relevant to the visitor, ensuring higher click-through and conversion rates – the perfect weapon to ride the native advertising market boom.
In other words, a pure win-win proposition – allowing creators to monetize their visual content and advertisers to boost their returns on ad spending.
The advantages that IPShare™ brings to the market are extraordinary:
- It unlocks billions of dollars of potential profits for content creators and website owners across the world – allowing ANY image on the internet to begin generating advertising income instantly, securely, and profitably.
- It ensures all copyrights are respected thanks to its unique theft-deterrent and trackable technology – saving content creators and copyright owners potentially hundreds of billions of dollars every year.
- It offers an unrivaled range of analytical tools that let both content owners advertisers know who is accessing their images, where, and how often – dramatically boosting advertisement placement and ROI
IMTL has already perfectly positioned itself to generate significant revenues from IPShare™ with:
- Over 40 media agencies registered
- Over 350,000 independent photographers registered
- A total of more than 4.5 million images currently monitored
- A network of 20+ partner law offices
And IMTL’s business model is as profitable as it is simple:
- Subscription-based model for individual photographers
- End-to-end tracking for photographers and media agencies
- Subscription tracking-only model for photo agencies ad brands
- Copyright registration fees
And that’s not all…
The cloud-based digital rights management market is expected to grow from $491.5 million in 2016 to over $2.5 billion by 2025. And IMTL has spent the best part of 2019 making sure it will be the biggest winner this growth…
A Series Of Positive Strategic Developments – With The Biggest One About To Happen
This year has so far seen a non-stop series of positive strategic initiatives for IMTL:
- On May 22nd, IMTL announced it had entered into a partnership with Safe Creative, Europe’s largest registry copyright registry. The partnership enables Safe Creative to utilize IMTL’s back-end search engine for copyright violations. Safe Creative has a database of over 300,000 registered creators, and over 10,000 have already signed up for Image Protect’s monthly monitoring service.
- On July 1st, IMTL signed a strategic partnership agreement with RYDE Holding, the creator, and operator of the KODAKOne Image Rights Management Platform. The partnership is expected to generate over $5 million in digital image copyright infringement claims and drive tangible revenue growth from Q3 2019.
- On July 9th, the company announced the formation of a strategic partnership with fitness startup Fitblox. Images uploaded by Fitblox’ community members will automatically be uploaded with IMTL’s technology, allowing them to be shared, tracked, and monetized.
These positive developments, however, are only the tip of the iceberg.
Because this August, IMTL will launch Fotofy – the world’s only digital image sharing marketplace, set to act as a massive online library of high-quality freely accessible images for use and sharing.
The Fotofy.com marketplace will offer:
- Embeddable ptrackable across the Internet – forever
- Images licensed for free – at no charge to the user
- Analytics for any image, tracking use across the web
- All credit information locked into each Fotofy image
- All images linked back to their original source
CEO Matt Goldman set out clearly the platform’s goals: “We have created something truly unique that can realistically compete and win against anything available online right now in terms of its utility to both image rightsholders and end-users looking for high-quality images to use and share in their everyday activities – social media communication, website design, ambiance, and aesthetics, or anything else.”
The entire sector was asking for disruption – IMTL is about to deliver it. Up to now, however, the market hasn’t fully understood the astounding implications of Fotofy – for the company, for IMTL stock and for the industry as a whole. And this has opened a small window of opportunity for investors to act quickly…
The Perfect Technical Setup…With Blue Sky Upside
IMTL has been fluctuating in the lower part of its range lately. With a a market cap of only $0.3 million (less than the price of a studio apartment), at this point ANY amount of increased investor attention can only push the stock on way – up.
Institutional investors in tech and venture funds, with billions under management, are literally prowling the market for the latest disruptive advertising startups. At this stage, if IMTL were only to come back to its 52-week high, that would net investors a gain of over 753%. With Fotofy quickly becoming the industry leader, the stock would well provide 1000%+ returns by the end of 2019.
The brief price pause looks like the perfect place to enter a position in the stock – but this might not last long, especially if tech M&A fever puts IMTL in play…
An Appetising Takeover Target For The Internet’s Giants
The internet’s dominators know well that the native advertising revolution is well under way:
- Facebook’s advertising revenue growth is almost entirely driven by Instagram
- Almost to 90% of Facebook’s ad revenues are mobile – and 77% of all mobile display adverts is spent on native placements
- Google’s Mobile Product Specialist team sees native advertising “the future of advertising”
The result is that leading tech companies are all looking for the fastest and most reliable way of generating more digital advertising revenues from user-generated content – the exact niche that IMTL’s Fotofy aims to dominate.
The simple fact is, innovative tech startups regularly become appetising acquisition targets for global multinationals. More than $250 billion was spent in technology M&A activity in the first half of 2019 alone. Competition between companies operating in the same sector ends up in only two ways – a merger or an acquisition of the smaller company by the larger one. The internet’s dominant digital marketing players are on a buying spree, and could soon set their eyes on IMTL:
Amazon.com Inc. (NYSE: AMZN)
Market Cap: $937 Billion
In June 2019, Amazon announced the acquisition of Sizmek, the creator of software to optimize and manage advertising messages targeted to specific audiences.
|$30 million +|
Facebook Inc. (NYSE: FB)
Market Cap: $563 Billion
In August 2018, Facebook bought Vidpresso, the producer of software that personalizes and makes interactive video content for viewers.
|$5 million +|
Apple Inc. (NYSE: AAPL)
Market Cap: $957 Billion
In February 2019, Apple acquired DataTiger, a company offering a software solution to optimize customer retention and ad targeting.
|$6 million +|
What is immediately clear is this: acquisitions of small tech companies ALWAYS happen at valuations in the millions if not tens of millions of dollars. And the average acquisition premium for listed tech stocks in 2018 was a very significant 36.3%, up from 26.6% in 2017.
IMTL, with a market cap of less than $0.5 million and about to launch a game-changing digital advertising platform, could soon become a contended target among tech’s giants.
IMTL: An Unrivalled Digital Marketing Innovator With Explosive Upside Potential
IMTL is consolidating as it approaches a future-defining second half of 2019. The performance data figures of the Fotofy platform will fuel the company’s announcements through the remainder of 2019, keeping IMTL firmly on the radar of investors.
Furthermore, as the tech community gains awareness of the disruptive potential of Fotofy, larger tech players will take a closer look at IMTL as a potential partner – or, more likely, as an acquisition target. The present price is likely a short pause before the start of a long-term upward price move. With a unique technology addressing a $500 billion market with enormous unmet needs, IMTL has developed a first-mover advantage that could soon be worth hundreds of millions of dollars to prescient investors.